Gaming
Microsoft: 'We aim to conquer Sony in 2008'
Published Friday, Dec 21 2007, 11:25 GMT | By David Gibbon
Microsoft has said Europe will be the territory it aims to conquer next year, with Sony top of its agenda.
Jeff Bell, head of global marketing at Microsoft, told Reuters: "The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand.
"We will sell more consoles next year than this year, Europe for us is still the swing."
The Xbox 360 chief also added that the firm's next-gen console will gain market share in France and Germany, as well as Japan.
Jeff Bell, head of global marketing at Microsoft, told Reuters: "The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand.
"We will sell more consoles next year than this year, Europe for us is still the swing."
The Xbox 360 chief also added that the firm's next-gen console will gain market share in France and Germany, as well as Japan.
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