Apple CEO Steve Jobs has said his firm plans to make gaming a more significant part of the iPhone and iPod Touch.

The US giant has unveiled a new kit to help games developers create titles for the platforms, with both Sega and EA confirming they are developing versions of Spore and Super Monkey Ball for the formats while making use of the devices' touch-screen and tilt-sensor controls.

“The animation technology in the iPhone OS enables us to build awesome games,” said John Riccitiello, CEO of Electronic Arts. “I think iPhone consumers are going to be blown away by the games we create for this platform."

Simon Jeffery, president and COO of Sega, added: “The iPhone OS is a robust development platform that will allow Sega to deliver mobile gaming experiences that are truly compelling.

“Using the iPhone’s accelerometer to power a tilt control feature adds a whole new dimension to Super Monkey Ball, and we can’t wait for gamers to try it.”

EA added it has further undisclosed games in development for the Apple formats, which will be announced over the coming months.