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Nintendo's mass market exercise game Wii Fit has gone on sale across the UK, creating a new games-buying frenzy.
Media coverage has also been unprecedented, with this morning's Metro newspaper featuring a full cover-wrap promotion for the title.
Seen as a way of opening the doors of the games world to non-traditional players, Wii Fit comes during a week that is predicted to be the most lucrative ever for the games industry.
The exercise title has already taken over one million pre-orders and next Tuesday will see the launch of Grand Theft Auto IV, which is expected to become a bigger money-spinner than many Hollywood blockbusters.
