Gaming
'Football Manager' to carry in-game ads
Published Saturday, May 31 2008, 06:42 BST | By David Gibbon

The agreement, which also includes the online title Football Manager Live, will offer advertising opportunities to firms similar to real football, with league and tournament sponsorship as well as pitch-side billboards.
"The Football Manager series boasts three of the top five fastest-selling PC games in history and we are extremely enthusiastic about partnering with Sports Interactive and Sega on these world-leading titles leading into the Euro 2008 series this summer," said Justin Townsend, CEO of IGA Worldwide.
"The unique opportunities available to our clients in these titles offer unrivalled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities."
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