Nvidia: 'PC gaming in really good shape'

The vice president of content at Nvidia believes the PC gaming market is in "really good shape", claiming that most users prefer to buy their games as a digital download rather than from a shop.

Roy Taylor hit back at industry reports that PC gaming is in disarray, adding that Chart Track and NPD sales data does not take into account digital downloads.

"PC gaming is in really, really good shape, but traditional retail sales data measured by Chart Track and NPD is lacklustre, there’s no question about it," said Taylor.

“By and large, PC games don’t go into stores. If you look at the success of Steam it’s clear that many PC gamers prefer to download.

"PC gaming is also very successful in terms of subscriptions. World Of Warcraft is the most notable success, but there are at least half a dozen other MMOs that are very successful.

“On top of that we have online advertising, and if you add all these revenue streams you can see that PC retail is extremely healthy. If you were only to read NPD or Chart Track you would not get that impression."