One Direction for 'Pokémon' marketing deal

One Direction have signed a marketing deal with Nintendo to promote Pokémon Black & White, it has been revealed.

The X Factor finalists will promote the DS game in a series of television adverts from Monday, April 11, according to MCV.

The group will also act as brand ambassadors for the title, attending special events and making public appearances to promote the game.

"Zayn [Malik] and I played it loads when we were younger, but Harry [Styles] had never really played before we introduced him to it," said the group's Liam Payne.

"We all started playing the new version during rehearsal breaks while on tour and now we can't put our consoles down."

Nintendo had previously signed Jedward to front a marketing campaign for Dragon Quest IX, while Ant and Dec and Helen Mirren have both also featured in adverts for the firm.