The free-to-play online game allows players to customise their own avatar and pair up with professional dancers such as Artem Chigvintsev and Natalie Lowe.
Custom dance routines can be created, with genres including samba, jive and tango being available, offering over 100 motion-captured moves provided by Dancing with the Stars contestant Kym Johnson.
Each practice and performance provides experience points to access new content, while players can fast-track unlockables by purchasing cash and coins through in-app purchases.
Strictly Keep Dancing is playable from today in the UK and US at the game's official website, and will be available in other regions later this year and in 2013.
