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Sophie Anderton has been labelled "Serious Psycho Sophie" after bossing the other celebrities around during a task.
After being given instructions for the Daily Decider, the model took over the entire challenge, which saw the contestants trying to carry water-filled balloons through an assault course in the quickest time possible.
"Let me finish and then you can ask questions. My decision is final," she told the others as she tried to read out the laminate. "Lee, you know what, this is a massive game today so I suggest you take it seriously."
When Brendan and Colleen started the course, Sophie shouted: "Go over the beam - do not touch the floor. Gently place it on the stand."
Anderton's ex-boyfriend Calum Best was also shocked by her temper when she snapped at him after he asked a question about the timings.
Calum complained in the Beach Hut: "I can picture her coming in here saying, 'oh my God they're all moaning at me and Calum is being so snappy, but I'm just doing what you guys told me to do'.
"Have you seen 101 Dalmations? She is Cruella de Ville. When she does these games she just wants this authority, like, 'hey guys, hurry up, get back, we're going to do this now'. It's like, relax a little, loosen up, chill."
Kate Lawler added: "Basically I call her Serious Sophie, that's her new name. Serious Psycho Sophie. She's the most serious game show host ever in the universe."
