Media

Live Coverage: The Swag

Published Friday, Aug 26 2005, 16:10 BST | By Neil Wilkes | Add comment
What draws the industry bigwigs to Edinburgh year on year? Is it the networking opportunities or the words of the wisdom from their peers? No, it's the swag, presented to all delegates upon arrival.

Included in a lovely Sky-branded backpack are three eps of Dukes of Hazzard, an empty pizza box, a cartoon network T-shirt, a nice little fan from Hallmark, a disposable camera, a mini bottle of champagne, a BMG promo CD and a hi-tech sim card type thing from Discovery.

Also available were copies of The Guardian, which I foolishly turned down.
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