Welcome to Digital Spy's live coverage of the 2007 MediaGuardian Edinburgh International Television Festival!

The DS team are in Edinburgh reporting on the world's top TV festival. Look out for up-to-the-minute blog posts, in-depth news features and video reports from Edinburgh all festival long.

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Edinburgh International TV Festival

BBC Three controller Danny Cohen says he wants a Friday night entertainment show  to pull viewers in. Friday-night entertainment for BBC Three Television is moving on from beating itself up over trust cock-ups and is getting serious about the more fundamental challenges it faces. It's time for answers ITV's director of television admits that the network is guilty of being "inspired" by rival formats. ITV's Shaps admits to making "similar" shows What's in this year's festival goodie-bags? The Eco Bags A senior Channel 4 figure calls the police complaints over Undercover Mosque "bizarre". Police complaints on 'Mosque' "bizarre" Channel 4 chief programmer Julian Bellamy is looking for a new era in series drama. C4's Bellamy wants new drama era Channel 4's Julian Bellamy warns that indy consolidation could impact current affairs production. C4's Bellamy expresses current affairs fear Channel 4 head of programmes Julian Bellamy calls for Channel 4 to adopt a "campaigning edge". Bellamy seeks "campaign edge" for C4 DS spoke to ITV's director of entertainment and comedy, Paul Jackson, following his TVYP session at MGEITF. Q&A: ITV's Paul Jackson Davina McCall is furious that she was left in the dark about Celebrity Big Brother being axed. Davina McCall shocked by CBB axe Sir Jimmy Savile fixes-it for some TV execs, and then fixes his attention on me. "How's about that then?" A session at MGEITF sees established indies pitch to a panel from the Television and Young People forum. What do young people want to watch? Could this have been the most disappointing Channel of the Year Awards ceremony ever? Worst channel of the year awards ever? BBC One and ITV2 triumph at this year's Channel of the Year awards. BBC One named Channel of the Year Five's managing director of content Lisa Opie talks up Five's new content for autumn 2007. Opie: Five's factual progs 'better than ITV's' At a festival consumed by debate over what public service broadcasting means, Jane Root says Discovery has a clear idea. Root: Discovery clear on its purpose Hairdressers Nick Malenko and Royston Blythe are disappointed that the show isn't going ahead. CBB hopefuls disappointed by show's axe Channel 4's Andy Duncan and Kevin Lygo are put on trial for everything ranging from CBB to 'You Say,  We Pay'. Channel 4's on trial Charley Uchea from Big Brother says that it was right for Channel 4 producers to eject Emily Parr from the series. Charley: Emily should have been ejected Life on Mars character was originally even more racially offensive in the first scripts. Gene Hunt's language 'toned down' Charley from Big Brother doesn't stop talking at MGEITF. Mind Your Language. More like too much language.... Angela Jain admits that Channel 4 fell short with its handling of Celebrity Big Brother. 'Celeb BB' boss admits learning lessons More4 head Peter Dale will take away money from original dramas to combat proposed budget cuts. Dale wants less drama on More4 Father of Madelaine McCann says he wishes the media coverage of his daughter's abduction would die down. McCann: Stop reporting speculation Highlights of the controller session with Claudia Rosencrantz and Celia Taylor. "V1" is open for business Andrew O'Connor, chief executive of Objective Productions, says the show's shooting style had stopped it from doing better in the ratings. 'Peep Show's' style stops it being more successful The makers of Peep Show reveal some inside info on the creation of the Channel 4 show. A peep inside 'Peep Show' DS presents Jeremy Paxman's MacTaggart Lecture in full. In full: Paxman's MacTaggart Lecture Was laughter the intended response to this morning's terror tapes session? Terrifying terror tapes Jeremy Paxman says television will only find its way out of the trust quagmire when it determines what it is for. Paxman questions future of television BBC Two's Culture Show is moving closer to peak time. 'The Culture Show' moving closer to peak BBC Two controller Roly Keating says that Heroes "fills a missing part" of the channel's brand. Heroes "fills missing part" of BBC Two BBC Two controller Roly Keating outlines his plans to secure the channel's place in a mature multichannel market. Keating looks to secure Two's future BBC Two controller Roly Keating is worried that a cultural overreaction over the trust in TV issue may occur. BBC's Keating worries on trust overreaction A panel discussion arrives at consensus on how to rebuild viewer trust in television. Consensus on how to restore trust emerges Jeremy Paxman prepares public serving broadcasting and specifically the BBC for 21st Century survival. Paxman doesn't attack the licence fee Celia Taylor looks to an Innocent fruit drink for inspiration in branding her new channel. Virgin 1 boss is inspired by orange juice Just one of the slightly ridiculous fact-ent ideas that former editor of The Sun Kelvin Mackenzie proposed at MGEITF today. 'B*****ks to Africa' A session on factual entertainment provokes some lively debate about the success of shows that change people's behaviour. Goodwin: 'People like fairy stories' Former Sun editor Kelvin Mackenzie says The Apprentice doesn't show what Sir Alan Sugar is really like. Mackenzie: Sugar 'much nastier in real life'