Media
BBC Two is smart
Published Friday, Aug 24 2007, 16:59 BST | By James Welsh | Add comment
This morning we had a "creative renewal" at Channel 4 after a cataclysmic half-year of bad press. This afternoon, BBC Two controller Roly Keating confronted a similar cataclysm heading for his channel - instead of bad press, an uncomfortable budget squeeze.
Keating's solution? Smartness. Yes, there will be more repeats in early prime and late night... but they will be smart ones based on narrative rather than simply clawing through the back catalogue. The channel will have a smart schedule filled with programmes commissioned on a smart basis and then repeated in a smart, non-audience annoying way.
That's the theory. At the same time, Keating is trying to ensure BBC Two's brand continues into the broadband space as his channel's own online presence forms part of the wider iPlayer project; and, in a phrase made for a soundbite, he wants to secure the channel's place as the "hotline from the edge of culture into the mainstream".
Keating's solution? Smartness. Yes, there will be more repeats in early prime and late night... but they will be smart ones based on narrative rather than simply clawing through the back catalogue. The channel will have a smart schedule filled with programmes commissioned on a smart basis and then repeated in a smart, non-audience annoying way.
That's the theory. At the same time, Keating is trying to ensure BBC Two's brand continues into the broadband space as his channel's own online presence forms part of the wider iPlayer project; and, in a phrase made for a soundbite, he wants to secure the channel's place as the "hotline from the edge of culture into the mainstream".
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