Media
Viewers have contacted the Advertising Standards Authority claiming the commercial is "offensive", "inappropriate" and "unsuitable to be seen by children".
The advert sees a man making sandwiches for a young boy and girl, who address him as "mum", while another man prepares for work. Before the second man leaves with the children he shares a kiss with "mum", who adds: "Love you. Straight home from work, sweet cheeks."
The ASA has yet to decide whether it will investigate the advert, which is scheduled to run for another month.
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