Xfm wins Music Week award

Xfm have carried off the prize of Best Radio Station from music industry executives at the Music Week awards in London.

The indie station beat BBC Radio 2, Galaxy 105, Kiss 100 and Classic FM to win the award, which was given in recognition of their efforts to market themselves and their music to a wider audience, alongside the signing of new DJs including Zoe Ball, Richard Bacon, Lauren Laverne and Ricky Gervais.

"Winning the award for Best Radio Station is a fantastic achievement for us. I think I can safely say we have one of the strongest DJ line-ups on any radio station and the people we have working for Xfm behind the scenes are second to none," said Graham Bryce, Xfm Managing Director.

Ruth Parrish, a judge on the awards panel, explained the reasons Xfm were chosen: "Xfm could have rested on their laurels - after all, the genres of music they play are so in vogue now - but they didn't, they went out and got new presenters while nurturing their knowledgeable key people. They kept researching new music, new ways of presenting new music and then marketed themselves particularly well. They have moved away from appealing to indie boys to a much wider audience including women."