Media
Sparkler to review Virgin Media Television
Published Tuesday, Aug 5 2008, 11:30 BST | By James Welsh
Virgin Media Television's portfolio of channels is to be reviewed by brand consultancy Sparkler.
According to Brand Republic, the focus of the review will be on the extension of channel brands, such as Living, online.
"Living is the strongest in multichannel to be a standout brand," Virgin Media Television managing director Jonathan Webb told the trade magazine. "We can bring it to life off screen, so we are looking at in what other forms it could exist off screen."
Webb added that Sparkler will be looking at "opportunities for growth and where we can take the brands next" across Virgin Media Television's portfolio.
According to Brand Republic, the focus of the review will be on the extension of channel brands, such as Living, online.
"Living is the strongest in multichannel to be a standout brand," Virgin Media Television managing director Jonathan Webb told the trade magazine. "We can bring it to life off screen, so we are looking at in what other forms it could exist off screen."
Webb added that Sparkler will be looking at "opportunities for growth and where we can take the brands next" across Virgin Media Television's portfolio.
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