Virgin1 acquires Diddy reality show

Virgin1 is to air rapper P Diddy's reality show I Want To Work For Diddy in the UK.

The series of eight hour-long episodes, which recently debuted on VH1 in the US, features 13 contestants competing to become Sean 'Diddy' Combs's personal assistant.

Hopefuls will be put through the rigorous everyday tasks needed to keep the hip-hop mogul's music, fashion, sports, fragrance and television empire running smoothly.

They must also impress a strict judging panel comprised of Warner Music Group executive vice president Kevin Liles, Bad Boy marketing executive Capricorn, and Diddy's former manager Phil Robinson.

VMtv's head of acquisitions Amy Barham said: "If you liked The Apprentice and want to see the ultimate in a high-maintenance boss, then you'll love I Want to Work For Diddy.

"The series is a big glossy reality entertainment brand, full of intense emotions, with plenty of humour, tears and drama that will fit neatly into primetime on Virgin1."