Media
29 local radio stations are to be rebranded Heart or Galaxy as part of Global Radio's bid to build its business around a small number of key brands, it was confirmed today.
Over the next 12 to 18 months, Global's portfolio of stations - which includes those it acquired with the purchase of GCap - will be reorganised around seven main genres: Heart, Galaxy, LBC, Classic FM, Gold AM, the Hit Music Network, and Xfm.
GCap's "One Network" of 38 independent local radio stations will be redistributed into two groupings, Heart and Hit Music, with the exception of Power FM, which will become part of the Galaxy network. Of those, most stations will be rebranded entirely to Heart, with only Capital, Red Dragon, Crawley's Mercury FM, Trent FM, Ram FM, Leicester Sound and Ten 17 keeping their heritage names. Those stations will form the new Hit Music Network, formatted as contemporary hit radio stations aiming at people in their 20s.
BRMB, Beacon, Wyvern and Mercia, hitherto part of the One Network, are to be sold.
Over the next 12 to 18 months, Global's portfolio of stations - which includes those it acquired with the purchase of GCap - will be reorganised around seven main genres: Heart, Galaxy, LBC, Classic FM, Gold AM, the Hit Music Network, and Xfm.
GCap's "One Network" of 38 independent local radio stations will be redistributed into two groupings, Heart and Hit Music, with the exception of Power FM, which will become part of the Galaxy network. Of those, most stations will be rebranded entirely to Heart, with only Capital, Red Dragon, Crawley's Mercury FM, Trent FM, Ram FM, Leicester Sound and Ten 17 keeping their heritage names. Those stations will form the new Hit Music Network, formatted as contemporary hit radio stations aiming at people in their 20s.
BRMB, Beacon, Wyvern and Mercia, hitherto part of the One Network, are to be sold.
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