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BBC tones down HD channel logo

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BBC tones down HD channel logo
The BBC has responded to complaints over the presence, size, positioning and intensity of the on-screen logo shown on BBC HD by removing it from films and most dramas.

Numerous threads about the digital on-screen graphic (DOG) have been posted on Digital Spy's forums and it has become a running topic of discussion on the BBC's internet blog.

Today, BBC HD head Danielle Nagler said: "From this weekend, assuming no technical glitches in the areas responsible for implementing this, the BBC HD DOG will be removed from all films shown on the channel and the majority of the drama content. For other programming, we are turning down the DOG to the lowest level that we can while allowing it to remain visible.

"In doing this, I'm aiming to make sure that at least some of the programming which really showcases HD quality and experience is DOG-free. Hopefully, the irritation factor on the rest is reduced, while retaining the channel branding across much of the output for the benefit of those who may not blog but who do find it valuable. I am not sure that this is the final position on the subject, but I do want to give this arrangement a reasonable period of time to bed down before taking a view on whether there is any further adjustment to be made."

Nagler admitted that the solution was a "halfway house", balancing the complaints about the DOG against the "reasons why the vast majority of digital channels put DOGs on screen".

Early responses on the forum welcomed Nagler's decision.

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