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Ireland's Channel 6 becomes 3e

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Ireland's Channel 6 has been rebranded 3e as part of a plan to align it more closely with parent channel TV3.

The channel launched on March 30, 2006 and signed a number of distribution deals with key US studios including Fox, NBC and CBS Paramount. TV3, which acquired the channel for approximately €12m in July, will reposition it as a pure entertainment offering and, using the relationship between ITV1 and ITV2 as a model, will put programmes that support key TV3 shows such as The X Factor on its digital sibling.

"Our strategy is to develop a multi-channel Irish broadcaster and that’s why we acquired Channel 6," TV3 group chief executive David McRedmond told The Irish Times. "We have put the two channels under a single programming team, which means that over the coming months, the schedules will become entirely complementary."

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