Media
BBC: Mobile video "at a critical moment"
Published Monday, Feb 9 2009, 14:53 GMT | By James Welsh
The BBC's controller of mobile Richard Titus has said audiences are "finally ready" to embrace mobile video.
Speaking to The Telegraph, Titus - who joined the BBC in 2007 as controller of user experience and design before moving to his current role last November - said that a "critical moment" has been reached "where the audience is finally ready to have video and radio content on the mobile".
The BBC has already made optimised versions of iPlayer available on a range of mobile devices including Apple's iPhone and iPod Touch and the Nokia N96. Windows Media DRM-protected downloads are also available for mobile media players.
Titus said that he aims to make the BBC's mobile applications state aware such that "when you're in an area where there's free or cheap bandwidth" programmes may be downloaded for consumption "on the Tube or other places that you don't have it".
Speaking to The Telegraph, Titus - who joined the BBC in 2007 as controller of user experience and design before moving to his current role last November - said that a "critical moment" has been reached "where the audience is finally ready to have video and radio content on the mobile".
The BBC has already made optimised versions of iPlayer available on a range of mobile devices including Apple's iPhone and iPod Touch and the Nokia N96. Windows Media DRM-protected downloads are also available for mobile media players.
Titus said that he aims to make the BBC's mobile applications state aware such that "when you're in an area where there's free or cheap bandwidth" programmes may be downloaded for consumption "on the Tube or other places that you don't have it".
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