Dave+1 to rebrand as Dave ja vu

Dave's timeshift service has received its own distinct name and brand today.

Dave+1, which gives viewers the opportunity to view Dave programmes one hour later, has been renamed Dave ja vu. The channel is available on Freeview, Sky and Virgin.

Steve North, head of Dave, explained: "Renaming our +1 service Dave ja vu will help bolster the already successful Dave brand further while appealing to our target audience of 16-34 year old male viewers, who are sure to get the joke."