Media

Radio 1 looking to promote young hosts?

Published Thursday, Mar 5 2009, 15:11 GMT | By Alex Fletcher
Radio 1 looking to promote young hosts?

Rex Features

Radio 1 wants to put younger presenters on its main shows, claim tabloid reports.

According to The Sun, DJs Chris Moyles, Jo Whiley and Sara Cox may face the axe because they are no longer in the same age group as their listeners.

Sunday chart show star Reggie Yates, 25, and weekend breakfast host Nick Grimshaw, 24, will reportedly be given more exposure by the broadcaster.

Moyles, 35, pulls in an estimated 7.3 million listeners every day for his breakfast show but bosses apparently fear that he no longer appeals to their demographic.

"The breakfast show has to target our key listeners and lock them in for the day," said a source. "Moyles has been on Radio 1 for 12 years and has hosted the breakfast show for five.

"What we have seen with Moyles is his listeners have grown up with him and are getting older. Now we need a younger crowd."

Radio 1 has denied the claims, insisting that they wish to maintain the current mix of presenters.

"Millions of young listeners who tune into Chris's show would disagree," said a spokesperson for the station. "We are proud of our line-up which is a strong mix of some of the greatest broadcasters in the country, alongside new talent like Greg James and Nick Grimshaw."
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