Jetix is to be rebranded to Disney XD by the end of the year.
The channel, which launched in the UK as Fox Kids in October 1996 and became Jetix in January 2005, is to be aligned with the global Disney XD brand that replaced Toon Disney in the US last month.
The new branding is designed to appeal to boys aged 6 to 14. Programming is not expected to significantly change from the current mix of live-action and animated shows around action and adventure themes.
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