Media
Gold, Eden join Sky Player
Published Thursday, Mar 5 2009, 14:50 GMT | By James Welsh
Content from UKTV's bouquet of channels will be added to Sky's online on demand offering, Sky Player, tomorrow.
The subscription-based player, which is available in slightly different forms to Sky customers and people who do not take the satellite TV service, will offer programmes from UKTV's recently-rebranded Gold and Eden channels.
"All of our recent rebrand activity has been about creating a portfolio of multiplatform brands so we're really excited about giving fans of Gold and Eden the opportunity to view these channels live online for the first time," said UKTV's head of business development Ben Phillis. "By signing this deal with Sky Player, we're offering greater flexibility to our content while catering to those viewers who are increasingly as comfortable watching shows online as they are through their TVs.
"We decided to offer our two leading factual and entertainment brands ahead of other pay-TV channels in our portfolio because we felt they'd add breadth and variety to the Sky Player offering."
UKTV joins the BBC as a third party participating in the Sky Player environment.
The subscription-based player, which is available in slightly different forms to Sky customers and people who do not take the satellite TV service, will offer programmes from UKTV's recently-rebranded Gold and Eden channels.
"All of our recent rebrand activity has been about creating a portfolio of multiplatform brands so we're really excited about giving fans of Gold and Eden the opportunity to view these channels live online for the first time," said UKTV's head of business development Ben Phillis. "By signing this deal with Sky Player, we're offering greater flexibility to our content while catering to those viewers who are increasingly as comfortable watching shows online as they are through their TVs.
"We decided to offer our two leading factual and entertainment brands ahead of other pay-TV channels in our portfolio because we felt they'd add breadth and variety to the Sky Player offering."
UKTV joins the BBC as a third party participating in the Sky Player environment.
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