Media
The BBC has secured full media rights to The Boat Race, it was confirmed today.
The deal, which will allow the BBC to broadcast the race on domestic TV, the BBC Sport website, iPlayer, BBC World News and BBC America, takes effect from 2010.
"The Boat Race is one of the landmarks of the sporting year, and it's a national event enjoyed by many millions," said BBC director of sport Roger Mosey. "We're extremely pleased that it's coming back to the BBC alongside other great British occasions such as Wimbledon, the Grand National and the London Marathon."
The BBC dropped The Boat Race in 2004 citing "the organiser's desire to pursue a highly commercial agenda for this event". The broadcast rights switched to ITV, which decided to terminate its agreement in December for "operational reasons".
The deal, which will allow the BBC to broadcast the race on domestic TV, the BBC Sport website, iPlayer, BBC World News and BBC America, takes effect from 2010.
"The Boat Race is one of the landmarks of the sporting year, and it's a national event enjoyed by many millions," said BBC director of sport Roger Mosey. "We're extremely pleased that it's coming back to the BBC alongside other great British occasions such as Wimbledon, the Grand National and the London Marathon."
The BBC dropped The Boat Race in 2004 citing "the organiser's desire to pursue a highly commercial agenda for this event". The broadcast rights switched to ITV, which decided to terminate its agreement in December for "operational reasons".
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