Media
Flextech's Challenge TV has made its first sale to a US company by signing a deal with Casino & Gaming TV.
C21 Media reports that the agreement will result in the two companies co-producing casino-themed programmes - to air on CGTV in the US and Challenge in the UK - as well as Casino & Gaming acquiring poker-themed programmes from Challenge's library.
Casino & Gaming is undoubtedly hoping that the poker programming - currently popular on sports and gaming networks in the US - will prove popular for its own US channel. It will start showing the Challenge programmes in 2005.
C21 Media reports that the agreement will result in the two companies co-producing casino-themed programmes - to air on CGTV in the US and Challenge in the UK - as well as Casino & Gaming acquiring poker-themed programmes from Challenge's library.
Casino & Gaming is undoubtedly hoping that the poker programming - currently popular on sports and gaming networks in the US - will prove popular for its own US channel. It will start showing the Challenge programmes in 2005.
More: Media, Broadcasting
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