Media
ITV2 sets sights on Sky One
Published Thursday, Oct 21 2004, 15:44 BST | By Neil Wilkes

The network is increasing the budget for ITV2 from £26 million this year to £40 million in 2005; a move it hopes will allow the station to overtake Sky One as the UK's most-watched digital channel.
The extra money will be spent on more spinoff shows for the likes of I'm A Celebrity and Footballers' Wives as well as original content and acquired US shows like Sylvester Stallone's The Contender.
New drama channel ITV3 is being given a £14 million through 2005, with planned original programming including spinoffs of The Bill and companion shows for the likes of Miss Marple.
According to Broadcast, a further £4 million is being set aside for "special projects" on the digital channels.
Yet more new stations are already being planned, including a new channel aimed at women.
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