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Sky's 'Soccer AM' secures FRijj sponsorship

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Sky's 'Soccer AM' secures FRijj sponsorship
Sky has secured a multimillion-pound sponsorship deal with Dairy Crest-owned brand FRijj for its Soccer AM show.

Under the £2m multi-platform sponsorship deal, FRijj will get 15-second idents at the start and finish of the Saturday morning show, along with five-second clips either side of the commercial breaks. Created by Grey London, the advertising clips carry a humorous tone and depict people playing football in a muddy field.

FRijj branding will also appear on associated Soccer AM online, mobile and video on demand platforms as well.

Dairy Crest liquid sales and marketing director Marc Dubery said that the deal will give the company a "great medium for communicating to our young male consumers".

He added: "The humorous tone of the show fits well with the FRijj brand and will allow us to further build brand awareness."

The Sun newspaper, Brylcreem and chocolate bar Yorkie have all previously sponsored Soccer AM, which is broadcast every Saturday morning from 9am to 12pm on Sky Sports 1.

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