Media
'Desperate Housewives' is huge hit for C4
Published Thursday, Jan 6 2005, 14:59 GMT | By Neil Wilkes

The comedy drama import, seen by over 20 million in the US, averaged 4.6 million viewers and a 24% audience share in the 10pm hour. The peak audience was 4.8 million (29%).
Although the audience fails to top ER's debut in 1995, which had 5 million, Desperate Housewives is Channel 4's highest-rated US premiere ever in terms of share.
Almost half a million turned to E4 immediately afterwards to watch episode two, giving the digital channel an impressive 6.3% multichannel share.
None of the figures take into account viewers who may have recorded the programme.
"We are delighted to start the year on such a high note following Channel 4’s excellent performance last year," said a C4 spokeswoman today. "Desperate Housewives has also been warmly received by critics and audiences alike and confirms our reputation for continuing to bring the best of US drama and comedy to UK audiences."
The channel has already secured the rights for the second series.
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