ITV to launch new Teletext service

ITV has announced a 10-year deal with Teletext to launch and operate text services across all the ITV family of channels in digital homes.

The new service, which will be branded Teletext on ITV, will be accessible on all digital platforms giving viewers direct access via the text button on their remote control.

Teletext on ITV will first launch on digital satellite and digital terrestrial during early summer 2005. The service will include news, sport, weather, travel, lottery results plus entertainment features including content relating to ITV programmes.

Enhanced benefits compared to the Teletext service on analogue channels will include full colour pages, easy-to-read fonts, faster, easier navigation plus the ability to view programmes in quarter screen format whilst scrolling through content.

Teletext on ITV will extend and complement existing ITV digital services such as 24:7, ITV's interactive offering which includes enhanced programming features, gaming and downloads.

Mick Desmond, Chief Executive of ITV Broadcasting said: 'Teletext has a long-established track record as the leader in this field and this deal means we can offer our viewers the best possible service. ITV is committed to developing and enriching its digital offering and this new service adds depth and value for viewers.'

The new text service will join Teletext's existing services on Sky and Freeview.