Media
Glenn Matchett, Head of Broadcast and Marketing at bid-up.tv said: "With the majority of our auctions on bid-up.tv being falling price rather than rising price, we felt it was time to retire the 'up' from our channel name. This streamlines the brand without changing it too much from our existing well known identity".
The name change will be accompanied by a new look logo showing both falling and rising arrows next to the Bid TV name.
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