Media
ITV's new digital station now looks set to be an entertainment channel aimed at men.
According to C21, executives at the network have shelved plans to launch ITV4 as a women's channel or as an interactive gaming service on the rationale that both ITV2 and ITV3 are already skewed towards the female audience.
Instead, ITV4 - currently in the "planning stages" - is likely to follow the model of US channel Spike TV, which airs male-targetted reality shows and documentaries.
The move could spell the end of Men & Motors, GSB's only remaining station, which would likely be incorporated into the new channel.
According to C21, executives at the network have shelved plans to launch ITV4 as a women's channel or as an interactive gaming service on the rationale that both ITV2 and ITV3 are already skewed towards the female audience.
Instead, ITV4 - currently in the "planning stages" - is likely to follow the model of US channel Spike TV, which airs male-targetted reality shows and documentaries.
The move could spell the end of Men & Motors, GSB's only remaining station, which would likely be incorporated into the new channel.
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