Fuller, Hulu to launch web reality series

American Idol creator Simon Fuller has joined forced with US video on-demand service Hulu to launch a new web-based reality TV series.

Titled If I Can Dream, the US-exclusive show will commence broadcasts in early 2010 on Hulu and a dedicated website, along with extra content on mobile and social media platforms.

Produced by Fuller's 19 Entertainment, the show will follow five aspiring performers living in the Hollywood Hills as they struggle to make the big time. The participants will be given acting, modelling, vocal and music coaching in an effort to launch their careers.

Each 30-minute episode will be supported by pre and mid-roll adverts, along with product placement. Contestants will also use video messages and updates on social media sites such as Twitter and Facebook to interact with viewers.

"I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment. The next frontier is the video world of authentic real time interaction," said Fuller.

"If I Can Dream experiments with technology to provide for the first time a complete open-door opportunity that allows the viewer to experience reality in a way never before attempted.

"It is time the public got to see the truth behind what it takes to launch the careers of young artists who have a dream that one day on pure merit they can be professional entertainers and gain the recognition they crave. This is the dawning of a new age."