Media
The show, which features Sir Alan Sugar in the Donald Trump role, debuted to an average of 1.9 million viewers - an 8.3% share of the audience - in the 9pm hour.
It could only equal Five's Law and Order: Criminal Intent but managed to top Channel 4's one-off Why Men Wear Frocks, which had 1.6 million (6.9%).
Ruling the roost was ITV1's returning drama Life Begins, seen by 8.7 million (37.5%).
The original version of The Apprentice regularly draws over 15 million viewers to NBC in the States.
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