Media
The show, which features Sir Alan Sugar in the Donald Trump role, debuted to an average of 1.9 million viewers - an 8.3% share of the audience - in the 9pm hour.
It could only equal Five's Law and Order: Criminal Intent but managed to top Channel 4's one-off Why Men Wear Frocks, which had 1.6 million (6.9%).
Ruling the roost was ITV1's returning drama Life Begins, seen by 8.7 million (37.5%).
The original version of The Apprentice regularly draws over 15 million viewers to NBC in the States.
More: Media, Broadcasting
TV Ratings
Latest 'TOWIE' grabs nearly 950k on ITV2ITV1 edges BBC One last night thanks to coverage of Champions League football.
Tube Talk
'Simpsons' ultimate countdown (10-6)What is the ultimate Simpsons episode? Our countdown continues.
US TV Ratings
'American Idol' grabs 18.6m for FoxAmerican Idol leads Fox to an easy Wednesday night primetime victory.
TV Interviews
'Upstairs Downstairs' Neil Jackson Q&ANeil Jackson chats to Digital Spy about Upstairs Downstairs series two.
