Media

Sir David Jason: "I feel sorry for ITV"

Published Monday, Mar 29 2010, 18:48 BST | By Paul Millar
160x120 - Sir David Jason

© Richard Young/Rex Features

Sir David Jason has admitted that he feels sorry for ITV.

The 70-year-old actor, who has been exclusively employed by the broadcaster for three years, also said that he would prefer a smaller number of reality shows.

He told The Daily Telegraph: "I feel sorry for ITV, who are finding it difficult because of the recession and lack of advertising and they're in a bit of a spiral.

"One thing follows the other, of course, and if you don't have advertising revenue, you can't put it into programmes, so you end up with the shows that will generate the most adverts, like The X Factor and Britain's Got Talent."

Jason added: "Personally, I'm not sure if I like those shows, but other people do, so I suppose, from ITV's point of view, it's good programming. But I'm an actor and so of course I want to see TV companies making good dramas. I want that to be a priority."
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