Media
Multichannel and digital television are emerging as growing areas in the Canadian TV industry, according to a new report.
The study from Statistics Canada revealed that pay and speciality channels were the most profitable of all, with margins up 9% in 2004.
Profit for the terrestrial channels such as Global and CTV fell by 11% over the same period.
Digital cable homes rose 6.9% to 500,000, but remained a fraction of the 4.5 million analogue homes.
"Pay and speciality channels are gaining ground at the expense of conventional broadcasters," a spokesman told the Globe and Mail.
"They are getting a bit larger part of the audience and that translates into... part of the ad revenue and more subscriber revenue."
The study from Statistics Canada revealed that pay and speciality channels were the most profitable of all, with margins up 9% in 2004.
Profit for the terrestrial channels such as Global and CTV fell by 11% over the same period.
Digital cable homes rose 6.9% to 500,000, but remained a fraction of the 4.5 million analogue homes.
"Pay and speciality channels are gaining ground at the expense of conventional broadcasters," a spokesman told the Globe and Mail.
"They are getting a bit larger part of the audience and that translates into... part of the ad revenue and more subscriber revenue."
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