BBC Four gets new idents

BBC Four will receive a new set of idents this Saturday (September 10) to coincide with the launch of the channel's autumn schedule.

The series of six new idents, created by BBC Broadcast, boldly intends to "challenge viewers to reappraise how they see the world around them". Initially there appears to be only one image on the screen – be it of a swimming pool or bees gathering pollen from flowers - but as the narrative of the sequence unfolds it is revealed that there are actually four separate frames, all acting independently.

BBC Four will also deploy new on-screen presentation, featuring a navigation system which points viewers to what is coming up next and suggests other programmes they may be interested in.

"BBC Four’s intelligent, rich and welcoming schedule is reflected beautifully in these captivating and surprising new idents," said Janice Hadlow, controller of BBC Four. "And I’m really pleased that the new On Screen Presentation system will give viewers another means of finding out what the channel has to offer them."

Click here for a preview of the new idents.