The paternal parenting show, fronted by Davina McCall, averaged just 1.25 million viewers - a 7.1% share of the audience - in the 6pm hour, down from last week's embarrassing 1.8 million.
BBC One finished fifth for the slot, even beaten by Five's Richard Pryor comedy See No Evil, Hear No Evil, which had 1.36 million (7.2%). Clear winner was ITV1's X Factor, which took 6.96 milllion (39.3%) in its earlier time period, down slightly on last week's 7.57 million (44.1%).
Top show of the day was BBC One's Casualty with 7.32 million (33.4%) from 8.15pm. Subsequent coverage of the BBC Proms put in an impressive 4.33 million (20.5%) over 70 minutes.
Meanwhile, ITV's fiftieth birthday celebrations got off to a promising start, with ITV's 50 Greatest Shows averaging a solid 5.49 million (26.3%) between 7pm and 10.15pm.
In multichannel homes, ITV2 spinoff show The Xtra Factor powered to a clear win with 1.25 million (9.4%) in the 7pm hour.
Taking second was the Sky Movies premiere of Troy, seen by 584,000 (4%) from 8pm and 200,000 (1.5%) more from 9pm.
Billy Elliot had 356,000 (2.5%) for UKTV Gold between 9pm and 11pm, while on ITV3, Goldie Hawn comedy Overboard entertained 308,000 (2.2%).