'Price' is Right for ITV1

ITV1's fiftieth birthday celebrations continued to pull in the viewers on Saturday night, according to early ratings figures.

Beginning the evening at 6.10pm was the first part of Ant & Dec's Gameshow Marathon, a revival of The Price Is Right, averaging 7.13 million (43.5%).

In the next hour, The X Factor rose from last week's 7.57 million (44.1%) to a powerful 9.39 million (46.3%). On BBC One at the same time, an earlier slot appeared to slightly lift Davina McCall's He's Having A Baby. The struggling show managed 1.41 million (9.9%) from 5.35pm, up from last week's 1.25 million (7.9%).

Who Wants to Be a Millionaire?, featuring appearances from Edwina Currie and Derek Laud, put in a strong 5.72 million (26.1%) from 8.10pm. The show finished fifth for the day, holding up strongly against BBC One's Casualty, which had 7.48 million (34.1%).

A special episode of It'll Be Alright on the Night to mark the occasion fared well, drawing 6.11 million (28.8%) between 9.10pm and 10.10pm. New detective series Julian Fellowes Investigates a Most Mysterious Murder had 4.41 million (20.8%) for BBC One at the same time.

Rounding off the night was the documentary/interview piece Ozzy Osbourne: In My Life, which averaged 4.28 million (25.4%).

Once again, spinoff show The Xtra Factor topped the multichannel chart for ITV2 with 1.1 million (7.2%) from 8.10pm. The channel's evening movie, There's Something About Mary, averaged 454,000 (3.6%) and second place overall.

The Sky Movies premiere, Ashton Kutcher thriller The Butterfly Effect, managed 209,000 (1.4%) at 8pm and a further 257,000 (1.9%) via multistart.