Media
E! is planning a major nationwide marketing push to promote a raft of new series.
For the campaign, the channel will use ordinary Brits who share names with A-listers such as Michael Jackson, Liz Taylor and Hugh Grant.
"We're looking to maximise our presence throughout the UK this November and December in preparation for our new show launches, and the upcoming red carpet award show season," Kevin MacLellan, svp of international at E! Networks, told C21 today.
The campaign will kick off on November 18 with promotion on billboards, the London tube, buses and cinemas.
For the campaign, the channel will use ordinary Brits who share names with A-listers such as Michael Jackson, Liz Taylor and Hugh Grant.
"We're looking to maximise our presence throughout the UK this November and December in preparation for our new show launches, and the upcoming red carpet award show season," Kevin MacLellan, svp of international at E! Networks, told C21 today.
The campaign will kick off on November 18 with promotion on billboards, the London tube, buses and cinemas.
More: Media, Broadcasting
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