Media
Hallmark on track for second channel launch
Published Thursday, Nov 10 2005, 15:40 GMT | By Neil Wilkes
Hallmark is progressing with plans to launch a spinoff channel.
The new station, which has the working title 'Hallmark 2', is now in an "advanced" stage of development. "I would hope that a second Hallmark channel would be up and running by the latest in April, maybe before," channel chairman David Elstein told Digital Spy. "It depends on launch slots on the Sky platform. There's a lot of poeple waiting to launch and Sky have their queue so you join the queue and wait your turn."
He added that the new station would not be a Sky Two-style "replay" channel and would instead be "complementary" to Hallmark 1. "There will be a very small overlap of content - for the most part it will be content that is only on the second channel."
Meanwhile, Elstein ruled out the possibility of launching either station on Freeview but said that he would join pay TV add-on Top-Up TV without question, if capacity allowed.
The new station, which has the working title 'Hallmark 2', is now in an "advanced" stage of development. "I would hope that a second Hallmark channel would be up and running by the latest in April, maybe before," channel chairman David Elstein told Digital Spy. "It depends on launch slots on the Sky platform. There's a lot of poeple waiting to launch and Sky have their queue so you join the queue and wait your turn."
He added that the new station would not be a Sky Two-style "replay" channel and would instead be "complementary" to Hallmark 1. "There will be a very small overlap of content - for the most part it will be content that is only on the second channel."
Meanwhile, Elstein ruled out the possibility of launching either station on Freeview but said that he would join pay TV add-on Top-Up TV without question, if capacity allowed.
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
