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Live blog: ITV's Zai Bennett

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4.50pm: Welcome to live coverage of the controller session with Zai Bennett, controller of ITV2, ITV3, ITV4 and acquisitions. The moderator is Sam Delaney, editor of heat.

4.51pm: We start of with a clipreel of ITV digital's most prominent shows from the last year.

4.58pm: A very long clipreel. What is Bennett most proud of? Call Girl. "It shifted perception of the channel - people took it more seriously. Added to that, Celebrity Juice is one of my favourites. It couldn't play on any other channel. It's a bit silly and a bit fun."

4.59pm: His wide remit: "It's nice and diverse, isn't it?" He adds that he's "not especially" hands-on with CITV.

5.00pm: ITV2's growth: "It's principally a celebrity-led entertainment channel, and we've built and built by bringing faces to the channel. It's a family of talent. There's a sense of fun about the tone and feel of the channel."

5.01pm: Has it peaked? "It's still growing. It's going to get harder and harder, but have we peaked? No. Currently ITV2 is the most successful multichannel station in the UK.

5.02pm: New reality series The Only Way Of Essex will get a lot of promo on ITV1.

5.03pm: Bennett says there won't be new original scripted comedy on ITV2 for a while until the economy picks up. "We've restricted the genre mix a little bit over the last year, although we've kept going with Secret Diary."

5.04pm: On Trinity: "It did really well, half a million as an average. But that's not quite enough to bring it back. It's a terribly expensive show - £3 or £4 million out of what is overall a small budget."

5.05pm: Was money the reason Katie Price went to Living? "She decided to go to Living. We wish her all the best. She had a great six years on ITV2. She was made an offer that she couldn't refuse."

5.06pm: "Peter Andre is still very much on ITV2 and his series does very well, if not better when you look at the forensics of the figures."

5.08pm: Dannii Minogue series "did really well". He says the Jedward show "is hilarious - they're like toddlers".

5.10pm: Bennett "doubts very much" that The Saturdays' reality show will go on for a long time, "because they're posters".

5.12pm: Chat changes to ITV4. He says the James Corden World Cup show was "an ITV1 show that operated across two channels, in the same way as Xtra Factor".

5.14pm: More commissions for ITV4 in the future? "ITV4 is absolutely a place we want to commission more for. We've steadily been doing that and this autumn you'll finally see the fruits of our labour. It's a similar strategy to ITV2 but for men." As well as a Richard Bacon chatshow, they're doing a Jean Claude Van Damme obdoc.

5.19pm: Bennett confirms there will be no more commissioning on ITV3, aside from Ladies of Letters and things like the Crime Thriller Awards. "ITV4 is more where we're working on right now," he says.

5.24pm: Acquisitions chat. He says there's no quota on commissions vs acquisitions. "Most of the new big shows [from the LA screenings] have now found homes. We chose not to buy at those levels because we could spend our money better."

5.26pm: Which is the most successful acquisition? Bennett says Vampire Diaries. "It's got a really good 16-34 profile." He confirms they picked up nothing at all from this year's LA Screenings.

5.27pm: Clips of upcoming programmes, including the Essex documentary and the new obdoc with The Saturdays.

5.32pm: On the Essex programme: "It's in the vein of The Hills or The City. It's real people, real lives. We are not scripted at all. We will construct it like a soap. The main location will be Faces nightclub, it's going to be very glamorous."

5.33pm: Confirmation that Secret Diary will be back early 2011 and they are looking at a new drama for Autumn 2011. "We've got a few conversations going on with producers, trying to find the idea we're excited about."

5.35pm: Dramas on ITV2 will cost around £400k, £500k an hour; factual around £100k.

5.36pm: Questions from the audience. How do you decide on which talent to follow in obdocs? "I try to read an excellent magazine called heat. There's a bar… I always used to say it's Girls Aloud and above. We look for people who have a public persona, a certain amount of press already." He says The Saturdays show was on the cards for 18 months but he waited to do it until they had a big enough profile.

5.40pm: Bennett says Katy Perry "is a target for us currently". "She's brilliant, a bullseye person. We are talking to her management about various shows. I very much doubt it would be an observational documentary."

5.42pm: With that, the session is over. We're back tomorrow morning with more!

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