O'Leary's 'Morning Glory' a flop for C4

Dermot O'Leary's C4 breakfast show Morning Glory will not be recommissioned for a longer run, according to Broadcast.

The 30-minute magazine, trialled in the 8.30am slot for three weeks last month, followed a similar format to breakfast slot predecessors The Big Breakfast and RI:SE.

Despite having Big Brother spinoff BBLB - also fronted by O'Leary - as a lead-in, the show failed to improve on the slot's 200,000 average.

C4's director of television Kevin Lygo told the mag that the show would not return and that the search was still on for something "genuinely different" for breakfast time.

"Most ideas for breakfast are just a variation of Rise and The Big Breakfast and I don't think we're going to do that," he said. "It won't be a man and a woman in a studio talking about the papers. A big idea needs to come along."