Sampson quits as ITV's director of CRM

Justin Sampson has quit as ITV's director of customer relationship marketing (CRM) after two years.

In his time at the broadcaster, Sampson led ITV Sales' cultural development programme - now integrated into a wider company programme - which included marketing campaigns such as "The Values of Fame".

"While it is sad to be moving on, the two years that I've spent at ITV have been an important part of my life and the work that I've instigated will feature among my most rewarding personal achievements," said Sampson. "I've had particular fun working close to the origination of the product that I've had responsibility for marketing."

Meanwhile, commercial director Ian McCulloch has begun recruiting for the newly-created role of 'advertising development director', a post that will "deepen ITV's understanding of both viewers and advertisers".