Media
Budweiser, EDF to sponsor World Cup on ITV
Published Wednesday, Feb 15 2006, 12:21 GMT | By Neil Wilkes
Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage.
The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of the broadcaster's accompanying World Cup website and interactive coverage.
"We are delighted to have secured two such prestigious global companies as Budweiser and EDF Energy to become the joint headline broadcast sponsors," said Gary Knight, director of brand partnerships at ITV Sales. "There was unprecedented demand for this sponsorship package which reflects the overall interest ITV has been experiencing from advertisers for the World Cup period."
The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of the broadcaster's accompanying World Cup website and interactive coverage.
"We are delighted to have secured two such prestigious global companies as Budweiser and EDF Energy to become the joint headline broadcast sponsors," said Gary Knight, director of brand partnerships at ITV Sales. "There was unprecedented demand for this sponsorship package which reflects the overall interest ITV has been experiencing from advertisers for the World Cup period."
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
