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ITV1+1 sets January launch date

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ITV's long-delayed timeshift channel of ITV1 will launch in early January, it has been announced.

According to audience measurement body BARB, ITV1+1 will commence broadcasting on all digital TV platforms on January 11, 2011.

The channel will enable viewers to watch shows such as Coronation Street, The X Factor and Emmerdale one hour after their scheduled start time.

In August, ITV confirmed that ITV1+1 would finally become available in the first quarter of next year, after first unveiling the channel way back in September 2009.

At the time, the broadcaster opted to delay ITV1+1 "until further notice", amidst reported concerns about the short-term economic viability of the timeshift channel.

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