Media

Player's on-air identity revealed

Published Tuesday, Feb 28 2006, 21:22 GMT | By Neil Wilkes
The on-air branding for Flextech's new general entertainment channel Player has been revealed.

The identity, produced by Liquid TV, comprises three idents, nine bumpers, logo animations and menu boards, all featuring specially shot footage of sports personalities in their respective fields.

"The idents illustrate the channel's real and gritty appeal to every sports player or fan alike," a spokesman told Digital Spy. As previously reported, Player launches on Thursday (March 2) with a lineup comprising football, poker and action adventure.







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