ITV poaches BBC multiplatform executive

ITV has appointed BBC executive Richard Williams to the newly-created role of controller of multiplatform commissioning and digital content.

In his new position, Williams will be responsible for managing all ITV's commissioning of digital content across multiple platforms.

Reporting jointly to Robin Pembrooke, managing director of ITV Online, and ITV director television Peter Fincham, he will also help improve the broadcaster's engagement with digital audiences.

William joins ITV from BBC Vision, where he was head of multiplatform production and production modernisation.

"Appointing Richard is a key step for us in the transformation of our online and on-demand offerings and his role will be vital in making sure cross-platform thinking is at the heart of the ITV commissioning process," said Pembrooke.

"He brings with him a wealth of experience in online commissioning and production and I look forward to welcoming him as a central member of both mine and Peter's teams."

Fincham added: "Whilst ITV's programming is attracting record television audiences, our viewers are also consuming our content across a range of different platforms.

"I'm delighted that Richard will be working closely with the commissioning team to extend the reach of our programme brands in the digital world."