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French Tennis Open to be shown live in 3D

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Virgin Media has agreed a deal with Eurosport to offer exclusive live coverage of the French Open tennis tournament in 3D on its cable TV platform.

The 3D coverage, being produced by Eurosport in collaboration with Panasonic and Fédération Française de Tennis (FFT), will be aired live on Virgin Media channel 523 from May 22 to June 5.

This marks the first time that the French Open has been shown live in 3D on a UK digital TV platform. Last year's tournament was only shown in 3D in selected Panasonic stores.

As well as the live coverage, Virgin Media will also enable its estimated 1.5m customers with 3D capable set top boxes to catch up on matches via its 3D on-demand service - but they will first need to purchase a 3D-ready TV set.

The coverage will again be offered in Panasonic stores across Europe, and shown live by Swisscom in Switzerland and Canal Digital in Denmark, Sweden, Norway and Finland.

"We're delighted to be adding one of the year's most prestigious sporting events to our calendar and giving our customers more of those 'wow' moments in breath-taking 3D," said Cindy Rose, executive director of digital entertainment at Virgin Media.

"With Sky Sports, Eurosport and ESPN all available in HD and SD and a great choice of sport on demand, Virgin Media is the perfect choice for sports fans everywhere."

Jean Thierry Augustin, Eurosport's managing director of distribution, rights acquisition and development, added: "This agreement with Virgin Media will enable UK sports fans to experience Grand Slam tennis as never before. The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting.

"It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport's commitment to innovation and new technology."

Eurosport's coverage of the French Open will also be made available live in the UK on Eurosport HD, British Eurosport and British Eurosport 2.

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