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Eurosport to launch live scores website

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Eurosport rebrand visual

© Eurosport

Eurosport has announced plans to launch a new live sport scores website and iPhone app, as well as debut a mini-site for the Rugby World Cup later in the year.

The live score service, titled livescore.eurosport.com, will provide real-time results and goal/score alerts from 23 different sports, including football, tennis and rugby.

Alongside live scores, the service will also feature blogs, matchcasts, forums and a fully customisable homepage. It will be available in ten different languages.

The website and iPhone application will launch simultaneously on August 1 in time for the start of the new football season across Europe.

"Live score is yet another product innovation from the Eurosport Group's new media team," said Laurent-Eric Le Lay, chairman and chief executive of the Eurosport Group.

"Launching a website and app simultaneously is a great achievement and demonstrates the success and strength of our digital strategy. This new website and iPhone app enriches and gives a new dimension to our online platform and will take the Eurosport.com brand into new and exciting areas."

Also on August 1, Eurosport plans to launch a new mini-site in the UK and France for the Rugby World Cup, which gets underway in New Zealand this September.

The site will feature a variety of content and information on the tournament, along with live streams of around 20 matches. Eurosport owns broadcast rights to the event, alongside ITV in the UK.

Separately, Eurosport has become the first European sports media company to develop a dedicated sports news application for Google's Chrome browser.

The app will go live next month alongside the launch of the first Chromebooks, devices running the search engine giant's new cloud-based, Google Chrome O/S operating system.

Designed in HTML 5, the app features news and results from Eurosport.com, along with live match streams, video content and social media options. The service follows the launch of Eurosport's sports news app on Yahoo's widget portfolio in 2007.

Le Lay added: "Technological innovation has always been at the very heart of Eurosport strategy and we are delighted to join forces with Google on the Chrome app.

"Google has chosen Eurosport above all other multimedia sports platform in Europe as they trust in us to deliver quality sports content. The Eurosport app for Chrome fulfils out ambition to provide the best sports entertainment experience across all screens and on all technologies."

Eurosport recently introduced a new on-air visual identity, which included a refreshed logo and idents to reflect the multi-platform world and the emotions of sport.

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