Comedy Central's new on-air look, due to launch across all platforms on July 1, includes ident films featuring actors dressed as the letters that make up Comedy Central.
Shot in a variety of "arresting locations", the idents have the actors interacting with each other before forming the channel name. They were created and co-directed by the Comedy Central creative director Will Clarke and freelance art director Russell Hayer.
Comedy Central's marketing director Bill Griffin said: "The new idents are charming and funny and deliberately very different; both from what we have done in the past and from our competitive set."
Clarke added: "I wanted to try and create something 'in camera' and move away from the heavily post-produced style that broadcasters normally use. We are really pleased with the results."
Last September, MTV launched a high definition version of Comedy Central on Sky and Virgin Media, broadcasting shows such as Two and a Half Men, 30 Rock and South Park in HD.